Google Adsense to Mobile Application BETA
Google Adsense which distributes ads to the third party publisher is coming with their adsense program for mobile application in beta. Some developers have been testing it and now everybody can try it.
This strategy is to reach the new customer who like access the internet through their mobile phone. Mobile is become more popular. Today people downloading music, email, chatting and browsing with their mobile phone. That opportunity that Google want to reach.
There are other companies offering this kind of service, AdMob’s strong presence in iPhone apps, but Google is an advertising freight train.
There are some benefit that Google offer in it:
Benefit for developers
1. Maximize your app’s revenue
Automatically display the highest-paying ads in your app.
2. Get targeted ads from Google’s large advertiser network
Ads on your app can be targeted by keyword, demographics, and location. Advertisers can also directly bid for a placement in your app.
3. Retain full control over your apps
You determine the appearance and positioning of ads in your app, and you can filter out ads you don’t want to appear.
4.Integrate easily
You can easily implement AdSense directly in your app with our developer toolkit.
Benefit for Marketer
1. Use the new platform, keep a familiar process
Google’s AdSense for Mobile Applications offers marketers the familiar AdWords interface, goal tracking with Google Analytics, and the banner ad format.
2. Reach customers on the go to maximize your ROI
Mobile Internet users are often close to the point of sale, and high-end device users are some of the most engaged targets.
3. Join the innovation of apps
Ad placements are all above the fold, so advertisers have steady interactions with users in the apps they use every day.
4. Send traffic where you want
Send traffic to mobile or web landing pages, or promote your own apps by sending clicks directly to the iTunes App Store or Android Market.
5. Deliver to your target audience
Target specific applications, locations, categories, or keywords to reach your target audience.
If you want to participate in the beta, your application must generate 100,000 page views a day, and it must be free.
Join from this link http://www.google.com/ads/mobileapps/
